I led the UI/UX design for a website dedicated to fashion designer Cynthia Rowley’s home furnishings line in collaboration with Hooker Furniture. The project aimed to blend Cynthia Rowley’s distinctive style with Hooker Furniture’s established brand identity into a seamless online experience.

Objective: Create a website that reflects Cynthia Rowley’s fashion-forward aesthetics while integrating Hooker Furniture’s classic craftsmanship. The site needed to showcase the product line and offer an engaging user experience.

Approach: I aligned with stakeholders from both brands to understand their needs. The design harmonized Cynthia’s bold style with Hooker’s classic elements, focusing on intuitive navigation, high-quality visuals, and responsive design. Key features included interactive product showcases and detailed descriptions.

Outcome: The website effectively unified the brands, resulting in a visually appealing and functional platform. It enhanced user engagement and aligned with both Cynthia Rowley’s and Hooker Furniture’s brand identities.